My fave shop in new york

When you do a course such as fashion communications and promotions its very hard to walk into a shop with out analysing everything about it. This is what i found my self doing throughout this trip. Sometimes you wish you could switch it off just so it doesn't ruin your dreams of the first time you walk into Tiffany's on 5 Th avenue. But the beauty of having this knowledge to Anylise and assess a shop really comes into play when you actually find a shop that ticks all the boxes. When you find this shop you get this burst of excitement that makes you want to ask a million questions and run around the shop taking thousands of pictures. This is exactly what happened when i found Charles Nolan, a small shop that stood on a corner of a what seemed to be an empty area in the meat packing district. When looking at the store from afar theirs nothing to get excited about, as all you see is the pale grey exteriors of the shop but as you walk closer the contrast of the bright window display against the building itself drags you inside. When walking into the store it feels as though you have just stepped into a home. In the foreground you can see various items of clothing hanging in between various eclectic objects scattered around the store . As you move further in you are greeted with a till area, on the counter stood what looked like a family tree made from a collection of ribbons. As you followed the ribbons down, your eyes are drawn to about 5 or 6 family pictures. I asked the smiley lady behind the counter who these people are . The lady smiled yet again and went on to tell me they were in fact her family.. Not only were they here family but they were in fact Charles Nolan's family. This was great! not only is Charles Nolan using family as staff but he was making the brand feel very family orientated. I think this is a great marketing technique as allot of people will warm to the thought of a family buisness an relate to the family idea. The lady proceeded to tell me that he used all of his grandchildren in all of his catwalks and "family are very important to him". Immediately walking around the store i felt as though i was walking around Charles Nolan's very own home. As you carried on through the store you walk into what seams to be a living room with a fire, sofas and a coffee table which held various Charles Nolan's catalogues and books he used for inspiration. The whole store had a kind of vintage feel as you walk round into the back room the jewelry was scattered into silver dish as though you were looking into someones jewelry box. I think this is a really good way of displaying jewelry to women, not only is it showing the consumer what it would look like when they store it for themselves but also what it would look like in the home its automatically triggering the consumer to think about owning it themselves. I think the public find great interest and pleasure in looking around other peoples home and watching how people live, why else would we watch big brother , grand designs and wife swap? I think stores have definitely clocked on to this and are applying it to their stores. Overall i believe Charles Nolan was the best store that i had been into in the meat packing district. With its clever visuals, homely atmosphere and gorgeous designs id definitely go back. I think its all very well putting a rusty old television into a shop to make it vintage but you must relate it to the brand and its values. And i found Charles Nolan did this very well, everything he put in his store had a purpose and also looked dam good.