Time square

Stepping out of the limo ( THAT'S RIGHT LIMOOOOOOO!) into time square was surreal. If you could dive into a lake of colour light and noise this would be the lake Baikal. With very step up the red stairs i thought to myself wow i wonder how many people have seen this? I wonder how many people stand in this very spot everyday ? .Even though it was about 10 o'clock at night the lights from the billboards made it feel as though you were stepping into broad day light.
My favourite experience time square was definitely having our faces on the billboard this is truly a time square experience that's unique to our trip. Not only was this a great experience but also a great advertising idea. This is how it worked ..

1. step inside store and buy a product ( this was American eagle)
2. have your picture taken
3. choose your own personal message
4. take some Nivea samples
5. peg it outside to see your face on screen in TIME SQUARE

why this works

1. making you buy something from the store ( American eagle)
2. enables you to try samples of Nivea products
3. the brand attaches itself to a memory
4. placing an ad in one of the biggest tourist attractions in the world helps majorly with publicity.
5. making the brand more of a personal experience (making consumer feel more emotionally attached to product).